After attending a conference one of the most interesting facts that I heard and still resonates is that an image is processed 60,000 times faster than words. Hmmm…. You know what this means.
Your Images Matter – A Lot
So what can we do with regards to our websites/posts that can help our images create a quick response and call to action from potential clients? Start with great images.
Step 1 – Finding The Right Images
Options: 1. Use an original image if possible 2. pay for an image 3. find FREE images.
When finding your images keep in mind what you want your clients to know about you/your business. Do you want to be seen as friendly, professional, studios…. etc?
Your Own Personal Images
Taking your own images or having professionals take images for you is the best option.
- Before and afters – take from the same location if possible
- Check the lighting
- Check the background
- Take horizontal photos and vertical
Paying For Images
Another option is to pay for images. I usually do this for clients just starting out or clients who need something more specific. My favorite paid image site is Adobe Stock (check for an option to get 10 free images). Next, Deposit Photo. (affiliate link). I purchase their special packages whenever I find them (usually through mighty deals).
After finding the best images you can head over to Canva to create some amazing things.
If you do not have your own images you will need to find alternative images. Below is a list of some great options for finding free images. Do not grab images from Google!
There are FREE stock photography sites in which you can search for images (this does take time but it is Free).
Free Stock Photography Sites
Canva has a good blog post that lists many more great free stock photo sites: Free Stock Photos: 73 Best Sites To Find Awesome Free Images
Step 2 – Rename Your Image For Google
Google does not read the actual visual of the image so it has to rely on the image title and description. Before inputting your image into your website gallery or post make sure to change the title to something relevant.
Google has officially stated that they do use captions alongside image titles so wherever possible making sure images are placed near relevant text and on pages that are relevant to the subject matter is recommended.Rank Math
Step 3 – Size Your Image
Images need to be sized to keep your site speed as fast as possible. A very large image will have an impact on your website’s loading time.
First, adjust your image size. For a post, I will adjust my photo size to 1200X600 or smaller. This is easily done in preview on a Mac. If you have a large number of images to re-size there is an app called re-sizer that works quickly in re-sizing all your images at once.
Next, reduce your file size. Jpeg mini (a free online tool) will reduce your jpeg image size without compromising the image quality. If you need to reduce a png you can use another free online tool called TinyPNG.
Find your images. More on fonts, colors, and images.
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