Search Engine Optimization and Social Media
Yes, we NEED to talk about Search Engine Optimization and Social Media. This is how your website is going to get found and help engage your potential clients.
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Search Engine Optimization
Over the years Search Engine Optimization (SEO for short) has changed... a lot.
When I first started creating websites just the fact that made a website usually it would be found. Then it got a bit harder and you needed to add what we called city pages to emphasize all the cities you serviced and that was after just adding zip codes.
SEO is an ongoing-never ending ballgame. But there are a few things that seem to remain constant.
• Always use an SEO plugin
• Speed matters
• Optimization of images is necessary
• Add meta titles and tags
To move even further in SEO there is Google Ads, Facebook Ads, SEO written copy, citations, and more.
Social Media
Social Media is huge. a lot of people will find you through your Social Media channels and we know there are a lot of channels to choose from.
To start, choose the Social Media channel that inhabits your potential clients, one that you actually like utilizing, and one you feel comfortable with. You can then add more from there.
If you would like some help please contact us for a free consultation.
